Yve-Alain Bois, Professor in the School of Historical Studies, and Ben Eastham have authored Ed Ruscha: Extremes and In-betweens (Rizzoli, September 2017), which distills the archetypal signs and symbols of the American vernacular into typographic and cinematic codes that are as accessible as they are profound. New texts by Bois and Eastham situate Ruscha's new works within his larger oeuvre and provide detailed insight into particular works.